Posted in Blog

Inclusion In A Pandemic: Design Solutions For Everyone

The social distancing that we are currently experiencing has caused many people to feel isolated. Although mmcthai elements such as video calls offer a good alternative, what happens to those users who cannot use them?

The health crisis and quarantine have had a clear impact on people’s lives. Today, words like video calling and telecommuting have become part of our everyday vocabulary. However, what for many simply means working from home, for people with low vision and blindness it is a real obstacle to communicate https://www.mmc333.com/th/th-th/.

On the other hand, using a mask is one of the simplest and most accessible measures to prevent the spread of COVID-19. But unfortunately for the hearing impaired, it means that they cannot read lips. So, from the user experience, how can we help create more accessible content?

Accessibility: One Step Closer To Inclusion

Today, at least 20% of the population is represented by people with disabilities. Although it is clear that this percentage represents an important part of the national scene, the truth is that the vast majority of platforms are not designed for them.

Social networks like Instagram have been criticized for excluding the deaf community because they do not include subtitles in their interface. This may sound a little relevant, but the truth is that it becomes critical when it comes to health services or official information websites.

This is why talking about accessibility means designing and developing interfaces that can be used comfortably not by 80%, but by 100% of the population. At first glance, this task may sound extremely complex. The good news is that many tools can help us bring our content closer to everyone.

Design for everyone

Accessibility solutions can go beyond the technological level. A simple solution, but one that is proving to be very effective, is transparent masks. Manufactured by Safe n ‘Clear and replicated through various YouTube tutorials, they allow deaf people to continue communicating with their hearing partners without exposing their health.

Posted in Blog

Corporate Identity Design And Its Relationship With The Image Of Your Company

Corporate identity design is a critical factor for a company. It is a process that cannot and should not even wait for it to be entirely created, and work should be started on it at the initial stages of the victory996 project.

Many believe that the corporate identity of a company is the image that is given to the public of it. But in reality, it is something that goes much further. Corporate identity design must not only take into account logos, colors, or fonts. You also have to take into account the company’s primary and most essential features, its main characteristics, and everything you want the company to be known to the public.

Corporate identity design: bringing a brand to life

The design of corporate identity, which is one of the phases of the branding of a company, aims to bring a brand to life physically. This is not achieved by creating just a logo. Other elements that clarify the style of the organization or company in question will also be part of it. Corporate identity is composed of both features classified as visual identity and verbal identity. The former is, for example, fonts or colors. The latter, related to naming, imply codes of style, and even behavior. In other words, the elements of verbal identity seek to reach people.

Therefore, corporate identity is responsible for defining and specifying a personality for the corporation or entity for which it is designed. It will reflect everything that represents it, and also what differentiates the company or organization from others. The design of the corporate identity is also responsible for the development of the promotion of the company’s products and services.

In addition to clearly identifying the company and everything it represents, corporate identity also has another mission: to make its employees feel more identified with the company. In other words, you must increase your feeling of belonging to it. Consumers or subscribers of its services should feel identified with it.

The design of corporate identity will have, among one of its objectives, the creation of its brand image, made up of the set of representations that a person or group has of said brand or company. That is how consumers perceive what the company and its products are like and what this company represents to them.

Corporate identity and corporate image

Many use corporate identity and corporate image concepts as if they were synonyms, but they are not. Both have things in common since they are representations of a company and a brand. While corporate identity refers to how a company looks and the image it wants to project abroad, it relates to how consumers perceive a brand or company.

This depends not only on how the company is viewed from the outside, but it also depends on the projection to the outside of the actual company image. In other words, corporate identity and corporate image are closely related.

Posted in Environmental Design

Environmental Design: The Keys To More Sustainable Design

Today more than ever, it is necessary that cities are not only entities that evolve and have life, but that they are sustainable to live in them with the best possible quality of life. And that is what is responsible for the environmental design in cities not only in our country but around the world.

Cities must redefine the concept of development on which they are based since it urges the unlimited consumption of resources without taking into account the quality of life of their inhabitants.

A more sustainable city thanks to environmental design

This way of creating cities takes into account those environmental parameters that may affect its inhabitants in terms of programs, buildings, or even urban policies. Its fundamental mission is to create optimal places for the urban environment.

Therefore, environmental design affects urban architecture and its planning, geography, as well as the surrounding architecture. Likewise, it addresses many disciplines, such as historical preservation and lighting, and the city’s equipment.

As we see, their approaches are very varied, but all of them are aimed at creating strategies that make the city friendlier to healthy living. For this, it is essential to understand how modern cities are transformed into critical urban centers and adopt measures that lead to this point.

Some crucial keys in the environmental design of our cities

You cannot conceive of a city that can grow forever. This only means that more and more people will have needs, such as supplies and food. And a city cannot cope with such extreme demand.

Transit as a priority

For a city to be sustainable, it must be articulated around a public transport system . Urban areas must be easily accessible and passable using the transport network. The stations and points where they can be used are close to the citizen.

Mixed-use of the city

It is highly recommended that residential areas are within a half kilometer radius of the services we all need. We refer to post offices, schools, shops, hospitality establishments, outpatient clinics, or various financial entities.

Small-sized residential buildings

Dwellings in the form of apartment blocks should not exceed two hectares, except urban industrial areas.

Using them instead of large buildings favors that the influx of people is not concentrated in a single point, but is dispersed throughout the city, avoiding possible bottlenecks.

Green and landscaped areas

Any city that wants to be called sustainable must contemplate in its environmental design the creation of these types of areas since they are a lung through which to breathe. The percentage of them per citizen must be between 20 and 40%, and all homes must have these spaces within a distance of fewer than 500 meters.

These green areas are places where citizens can spend their leisure time resting or just taking a walk while breathing clean air.

Pedestrian spaces

A sustainable city offers its inhabitants spaces where they can walk without worrying about motor vehicle traffic. However, it must also include areas so that bicycles can circulate safely.

Posted in Urban Designer

Characteristics That Define An Urban Designer

An urban designer is a professional responsible for deciding what the different spaces between the buildings of a city will be like. Even where new buildings can be erected in case your work begins when you are going to build a new neighborhood, or you are going to remodel an area and demolish buildings. Therefore, one of the things they all do is to carefully observe the space on which they are going to work. They must learn all its characteristics and also what is in the environment of the area because it will also influence the final design of the urban space in which they are going to work.

All, without exception, work with high-powered computing equipment, due to the software they have to use. We are talking about specific programs for design, which in some instances have specific modules and variants for urban design, with an emphasis on urban spaces. Also, they are professionals used to maintaining continuous training. The design of urban areas is evolving with the different use of urban spaces. Too, with the appearance of new materials and design trends. Therefore, an urban designer must always be up to date with new trends in the planning and development of urban spaces. Otherwise, you are in danger of falling behind other designers.

Design spaces for the balance of vehicles and citizens

Many of the big cities cover several kilometers. Therefore, its inhabitants often have to make long trips to go to their work or study centers. This has traditionally meant that cities and many of their spaces were designed to facilitate travel by car than to enjoy open spaces. This has evolved, which has said that urban designers are currently characterized by seeking a balance between spaces designed to facilitate mobility and to enjoy the city.

As a result, a current urban designer will seek to have streets with, for example, wider sidewalks, fewer lanes for road traffic, and even some paths have bicycle lanes. It will also plan spaces so that city dwellers can enjoy the outdoors more: parks, promenades, recreation areas with benches and fountains, more pedestrian streets, etc.

Environment and sustainability, increasingly present

The concern for the environment and sustainability and all aspects of a city are increasingly present. For this, pollution must be reduced, something that also influences the planning of open spaces. But also of how transportation should be distributed in the city. This leads to two other characteristics of a current urban designer: it creates spaces with more presence of trees and green areas, and it plans the cities so that public transport has more facilities for circulating.

A current urban designer takes into account the concern for the environment. Therefore, it tries to provide more green spaces to cities and their different spaces. Also, it plans the distribution of transport by remodeling areas of the town or creating new ones so that public transport has more facilities.

For example, with more exclusive bus lanes. Also, with more full stops for greater comfort for those who wait. The urban designer also works to make transportation seamless in all areas of a city. And so that none of its fields are left with poor communication.