Posted in Blog

Inclusion In A Pandemic: Design Solutions For Everyone

The social distancing that we are currently experiencing has caused many people to feel isolated. Although mmcthai elements such as video calls offer a good alternative, what happens to those users who cannot use them?

The health crisis and quarantine have had a clear impact on people’s lives. Today, words like video calling and telecommuting have become part of our everyday vocabulary. However, what for many simply means working from home, for people with low vision and blindness it is a real obstacle to communicate

On the other hand, using a mask is one of the simplest and most accessible measures to prevent the spread of COVID-19. But unfortunately for the hearing impaired, it means that they cannot read lips. So, from the user experience, how can we help create more accessible content?

Accessibility: One Step Closer To Inclusion

Today, at least 20% of the population is represented by people with disabilities. Although it is clear that this percentage represents an important part of the national scene, the truth is that the vast majority of platforms are not designed for them.

Social networks like Instagram have been criticized for excluding the deaf community because they do not include subtitles in their interface. This may sound a little relevant, but the truth is that it becomes critical when it comes to health services or official information websites.

This is why talking about accessibility means designing and developing interfaces that can be used comfortably not by 80%, but by 100% of the population. At first glance, this task may sound extremely complex. The good news is that many tools can help us bring our content closer to everyone.

Design for everyone

Accessibility solutions can go beyond the technological level. A simple solution, but one that is proving to be very effective, is transparent masks. Manufactured by Safe n ‘Clear and replicated through various YouTube tutorials, they allow deaf people to continue communicating with their hearing partners without exposing their health.

Posted in Blog

Corporate Identity Design And Its Relationship With The Image Of Your Company

Corporate identity design is a critical factor for a company. It is a process that cannot and should not even wait for it to be entirely created, and work should be started on it at the initial stages of the victory996 project.

Many believe that the corporate identity of a company is the image that is given to the public of it. But in reality, it is something that goes much further. Corporate identity design must not only take into account logos, colors, or fonts. You also have to take into account the company’s primary and most essential features, its main characteristics, and everything you want the company to be known to the public.

Corporate identity design: bringing a brand to life

The design of corporate identity, which is one of the phases of the branding of a company, aims to bring a brand to life physically. This is not achieved by creating just a logo. Other elements that clarify the style of the organization or company in question will also be part of it. Corporate identity is composed of both features classified as visual identity and verbal identity. The former is, for example, fonts or colors. The latter, related to naming, imply codes of style, and even behavior. In other words, the elements of verbal identity seek to reach people.

Therefore, corporate identity is responsible for defining and specifying a personality for the corporation or entity for which it is designed. It will reflect everything that represents it, and also what differentiates the company or organization from others. The design of the corporate identity is also responsible for the development of the promotion of the company’s products and services.

In addition to clearly identifying the company and everything it represents, corporate identity also has another mission: to make its employees feel more identified with the company. In other words, you must increase your feeling of belonging to it. Consumers or subscribers of its services should feel identified with it.

The design of corporate identity will have, among one of its objectives, the creation of its brand image, made up of the set of representations that a person or group has of said brand or company. That is how consumers perceive what the company and its products are like and what this company represents to them.

Corporate identity and corporate image

Many use corporate identity and corporate image concepts as if they were synonyms, but they are not. Both have things in common since they are representations of a company and a brand. While corporate identity refers to how a company looks and the image it wants to project abroad, it relates to how consumers perceive a brand or company.

This depends not only on how the company is viewed from the outside, but it also depends on the projection to the outside of the actual company image. In other words, corporate identity and corporate image are closely related.