Corporate identity design is a critical factor for a company. It is a process that cannot and should not even wait for it to be entirely created, and work should be started on it at the initial stages of the victory996 project.
Many believe that the corporate identity of a company is the image that is given to the public of it. But in reality, it is something that goes much further. Corporate identity design must not only take into account logos, colors, or fonts. You also have to take into account the company’s primary and most essential features, its main characteristics, and everything you want the company to be known to the public.
Corporate identity design: bringing a brand to life
The design of corporate identity, which is one of the phases of the branding of a company, aims to bring a brand to life physically. This is not achieved by creating just a logo. Other elements that clarify the style of the organization or company in question will also be part of it. Corporate identity is composed of both features classified as visual identity and verbal identity. The former is, for example, fonts or colors. The latter, related to naming, imply codes of style, and even behavior. In other words, the elements of verbal identity seek to reach people.
Therefore, corporate identity is responsible for defining and specifying a personality for the corporation or entity for which it is designed. It will reflect everything that represents it, and also what differentiates the company or organization from others. The design of the corporate identity is also responsible for the development of the promotion of the company’s products and services.
In addition to clearly identifying the company and everything it represents, corporate identity also has another mission: to make its employees feel more identified with the company. In other words, you must increase your feeling of belonging to it. Consumers or subscribers of its services should feel identified with it.
The design of corporate identity will have, among one of its objectives, the creation of its brand image, made up of the set of representations that a person or group has of said brand or company. That is how consumers perceive what the company and its products are like and what this company represents to them.
Corporate identity and corporate image
Many use corporate identity and corporate image concepts as if they were synonyms, but they are not. Both have things in common since they are representations of a company and a brand. While corporate identity refers to how a company looks and the image it wants to project abroad, it relates to how consumers perceive a brand or company.
This depends not only on how the company is viewed from the outside, but it also depends on the projection to the outside of the actual company image. In other words, corporate identity and corporate image are closely related.